The Philippines’ Biggest
Shopping & Learning Event for Parents

UP TO 80% OFF ON 150+ BRANDS

•

UP TO 80% OFF ON 150+ BRANDS •

SMX MOA
December 5, 6, 7 | 10AM to 7PM

Register Now
A happy family with a mother, father, and young child smiling and enjoying time together.

We are edamama.

edamama is building the most trusted consumer retail brand for parents in the Philippines. We’re committed to simplifying decision making for parents by bringing you the best choices in raising your family – through our app, physical stores and expo events!

We are proud to run the Philippines' largest independent parenting event. Our New Mama Expo is back in its 4th year showcasing the best brands at the best prices, expert talks and classes, fun activities for the family and all the latest innovations in belly, baby and beyond!

Shop 150+ of the best parenting brands at up to 80% off!

Skip the hassle of long check out lines. Pay at every booth and win exclusive freebies too.

Deals Catalogue
Logo with the words "BITE BLOCK" inside a pink circle, a fly above, and a dashed line indicating a bite on a blue background.
Giant Carrier logo with a child cartoon mascot between the words 'Giant' and 'Carrier'.
Yellow background with the black text 'doona' in lowercase letters in the center.
A black Chicco stroller with a large canopy against a light blue background, featuring the Chicco logo in the center.
A Pigeon baby bottle with a light green lid, transparent body with measurement markings, border separating the lid from the bottle, set against a light green background, with the Pigeon logo in red across the center.
A white baby stroller with black handles in front of the word 'Loping' on a plain background
Cradle logo with blue and pink design elements.
Chicco logo on a white background.
Pink background with white text that reads '150+ more brands.'
A purple bottle of Tiny Buds Natural Baby Cleansing Splash with a pump dispenser, featuring a cute bear illustration and floral decorations on a purple background.
Johnson's Baby logo in blue text on a light background.
A baby crawling on a cloud-like surface with a blue sky and clouds in the background, with the word 'bean' in teal letters above.
Bottle of Mustela cleansing water with a pump dispenser, partially covered by a blue Mustela logo. The background is light blue.
Logo with a purple flower above the words 'buds & blooms' in teal text on a light purple background.
Pink background with white text reading 'Cycles' and a small bicycle icon replacing the letter 'o'.
Logo of Joie with a yellow background and white text, featuring a leaf above the letter 'i'.
Close-up of a hand touching a diaper with a KleenFANT logo in the foreground.
The COMO TOMA logo in black text on a white background.

Join us for an unforgettable experience designed just for moms like you!

Why Register? Get first dibs on:

  • Exclusive Freebies – be the first to grab exciting goodies!

  • Instant Raffle Entry – register now for your chance to win raffle prizes

  • Latest News & Event Information – be the first to know about our future events

Why our customers keep coming back!

Oh divah, bongga ng expo ni edamama

Dalawang beses na akong naka-attend at may balak pa akong pumunta ulit if magkabudget. Subrang sulit naman kasi mamili dun, sa freebies pa lang panalo na. May chance ka pang manalo sa Grand Prize nila kapag nameet mo ang min. Spend. Oh divah bongga ng Expo ni Edamama. Ang saya promise kahit nkakapagod, worth it naman.

Profile image of a woman with black hair, labeled Mama Ivy, rated five stars.

These freebies are worth the biyahe!

Aside from big discounts and engaging speakers and pagames, super daming  freebies and loot bag during expo ang isa sa mga reasons why pinupush ko talaga makapunta sa mga edamama expo yearly.These freebies are worth the biyahe!

Profile picture of a woman with long black hair wearing a blue shirt, rated five stars.

Curated for the whole fam talaga

Curated for the whole fam talaga and edamama expo <3

Profile picture of a woman with dark hair, wearing blue earrings, and a navy blue top, next to the name 'Mama Jang' and a 5-star rating.

Nag-book na ako ng ticket tonight 😃

5 MONTHS PREGGY HERE 🥰🥳🎊I just joined as an edamama Mum last month. Then few days after yun po may ganap na Expo. 😅 So my upcoming EXPO na naman this August nakita ko po sa EDAMAMA EVENTS. Nagbooked na ako ng ticket tonight 😃 Para ma experience Yung edamama expo.

Profile illustration of a woman with black hair, wearing a green top, next to the name 'Mama Zyv' and a five-star rating.

Friendlier ang crowd sa edamama

My family also likes Edamama Expo. Hindi kami nakakaranas na ma tulak or mabalya ang kids ko while browsing around. Sabi nga nila, friendlier ang crowd sa Edamama.

Profile picture of a woman with black hair in a bun, wearing a blue top, next to the name Mama Kei and five gold stars.

Affordable deals and discounts

Why we love the Edamama Expo? Of course, SHOPPING! With affordable deals and discounts from different brands. Another reason is, it is also a meet up for Mamas you can bond at the community lounge. And the expo is not only for Mamas but also for the Papas!! They also have their own corner where they can relax. P.S. Not to worry breastfeeding mamas, they also have a breastfeeding area at the expo.

Illustration of a woman with black hair, wearing a pink shirt and yellow apron, next to text saying 'Mama July' and five gold stars.

Press & Articles

Baby products exhibition booth with items like clothing, bassinets, and discounted high chairs. Edamama branding on wall with colorful decor.
ABS-CBN logo with colored concentric circles and black text
Baby products display featuring a crib, mannequins with children's clothes, toys, and accessories in a store.
Spot.ph logo in red text on white background
Pregnant woman packing baby shoes into a suitcase with baby clothes
GMA Network logo with heart

The Ultimate New Mama Checklist: Essentials To Pack In Your Hospital Bag Before You Give Birth

gmanetwork.com

  • This year’s New Mama Expo is set to be an engaging, memorable, and action-packed experience for the whole family, just in time for the upcoming holidays!


    From festive shopping to holiday-themed activities, there’s something for everyone to enjoy. Join us from December 5 to 72025, from 10:00 AM to 9:00 PM at the SMX Convention Center Hall 4 MOA Complex Pasay City.


  • The New Mama Expo is FREE. Pre-register here or you can walk-in and register at the event.


    Make sure to have your QR code ready when you arrive at the venue as we need to scan it for you to enter the hall. You can find your QR code in the edamama App! Just ensure your app is updated, go to your Profile Page, and look under “My Referral Code."

    See Image

    • If you are attending as a group/family, only one (1) member needs to pre-register

    • One-time registration if the customer is attending multiple days but you still need to show your QR code ready when you arrive at the venue as we need to scan it for you to enter the hall. You can find your QR code in the edamama App! Just ensure your app is updated, go to your Profile Page, and look under “My Referral Code."

    See Image

  • Yes! Any member attending just needs to present their QR code in the edamama App

  • No, this is not possible. You will need a unique email address to register but only one person in a family needs to register.

  • There will be 200+ loved and trusted brands participating in this event. Catch exclusive deals from mama approved brands including bean, Tiny Buds, Looping, Kleenfant, Aveeno, Mustela, and many more. Full brand list to be posted here soon.

  • edamama New Mama Expo will run for three days: December 5-7, 2025 | 10am to 7:00pm

  • You may pin SMX Convention Center Manila via any Transport App. 

    To know more about SMX Manila, click here!

  • SMX Manila provides indoor parking for 400 vehicles at the lower ground floor level, as well as 8,245 slots within Mall of Asia Complex. 


    Parking rates varies per location


  • Just show your QR code at the registration booth.

  • The Entertainment Zone is the heart of fun at the New Mama Expo! It’s where all the action happens–from exciting meet-and-greets, mama meet-ups, and interactive workshops, to the much-awaited edamama Kids Talent Show!

  • Yes, but we also encourage you to bring your own eco bags.

  • We discourage bringing foods and drinks inside the event hall. 

  • Yes, but please ensure your pets are inside a stroller, and wearing diapers and leas for safety and security purposes. 


    Note: The pet owner is liable for any accidents their pet causes, especially if it results in injury or damage to others. Pet owners have a legal duty of care to prevent their animals from harming others and must take reasonable steps to secure their pets and prevent them from being a danger. Failure to do so can lead to the owner being held responsible for resulting damages.

  • Purchase from December 5-7, 2025 with a *minimum spend of at least P5,000 worth of products at New Mama Expo 2025 from 10:00 AM to 7:00 PM daily at the SMX Convention Center Manila.


    *Only transactions made from participating merchants are eligible for Bean Bag redemption, food concessionaires are not included.

    *Customers must have the edamama app downloaded and must answer the Customer Feedback Form to be eligible for the bag

  • Yes, there will be a raffle!

    Mechanics:

    • How to earn a raffle entry:

      • ₱2,000 minimum spend online or in-store = 1 Raffle entry 

      • ₱2,000 minimum spend in NEW MAMA EXPO = 2 Raffle entries


    Terms & Conditions:

    • Only transactions made from participating merchants are eligible for raffle entries. Food concessionaires not included.

    • Raffle entries are based on the customer’s cumulative spend during the event duration. 

    • Raffle tickets may only be claimed during the event period. 

    • December 5-7, 2025  at New Mama Expo 2025 from 10:00 AM to 9:00 PM daily at the SMX Convention Center Manila


    Important dates:

    • Raffle entry submission cut off: Dec 7, 2025 10pm

    • Live Raffle Draw: Dec 15, 2025

    • Raffle Draw announcement: Dec 17, 2025

    To know more about the raffle, click here.

  • Items purchased during the expo are required to be inspected before checkout. 

    You may return the product within 7 days from the time the item is purchased/delivered, under any of these circumstances:

    • Product is damaged

    • Product is defective

    • Size/color does not match item ordered


    Items not allowed for exchange, refund and replacement are the following categories: breastfeeding, reproductive health, food & nutrition, and other items considered as intimates & for hygienic purposes.In the case that you want to exchange your item/s and it is covered by our return policy, please reach out to us here! We’d be glad to assist!

  • Yes! The breastfeeding area is beside edamama booth inside the event Hall 4.

    The diaper changing table is inside the PWD restroom. There are a total of four (4 ) PWD restrooms at the SMX Manila. two (2) at the ground floor and another two (2) at the 2nd floor.

  • You may contact our Customer Care Team here or send us an email at customercare@edamama.ph

Frequently Asked Questions