• You may pin SM Megamall, Megatrade Hall via any Transport App.

    To know more about SM Megamall, click here!

  • Nearest Megatrade Hall are Carpark B and Megatower Parking. For parking fee, please refer below:

    Monday to Friday | Php 50 for first 4 hours, Php 30 for every succeeding hours.

    Saturday to Sunday | Php 50 fixed rate


  • Customers who are pre-registered and have a QR code must go to the registration booth to have their QR codes scanned.

  • No worries! Just proceed to the registration area and our event staff will take note of the QR code number needed for you to enter the event.


    Reminder also to double check your email’s SPAM folder, and/or viber/SMS for the QR code/ QR code number.

  • The Community Lounge has so much in store for you! Sit back and relax with your mama friends here.

    Here are the exclusive perks you can enjoy when you drop by:

    • Free photobooth session c/o Bundle of Joy Studio

    • Be one of the first 50 community mamas to get an exciting freebie

    • Join our informative learning sessions

  • Yes, but we also encourage you to bring your own eco bags.

  • We discourage bringing foods and drinks inside the event hall. No worries though, for we have the Grub Hub where food and drink concessionaires are stationed.

  • Yes, but please ensure your pets are inside a stroller and wearing diapers for safety and security purposes.

  • Items purchased during the expo are required to be inspected before checkout.

    You may return the product within 7 days from the time the item is purchased/delivered, under any of these circumstances:

    • Product is damaged 

    • Product is defective

    • Size/color does not match item ordered


    Items not allowed for exchange, refund and replacement are the following categories: breastfeeding, reproductive health, food & nutrition, and other items considered as intimates & for hygienic purposes. In the case that you want to exchange your item/s and it is covered by our return policy, please reach out to us here! We’d be glad to assist!

  • Yes! You can redeem 250 beans Rewards or beans Credits and use it 100% with a minimum spend of P1,500.

    Redeeming is easy with these 3 steps!

    • Proceed to any cash counter and show your app account details for verification.

    • edamama staff will verify your account and debit the 200 beans Rewards or beans Credits from your edamama account.

    • The cash counter staff will issue a unique coupon which you can now use to buy at any merchant booth.

    For more information you may also visit our Help Center article here!

  • Schedule: There are two sessions per day - 1pm & 3pm.

    How to Join: Buy any Bluey Item at Booth #137 to get a Meet & Greet Ticket. Show your ticket when you line up.

    What you Need: You must buy at least one(1) Bluey item to join.

    Limited Slots: Slots are first come, first served and may run out quickly.

    Photo Time: Each family with a maximum of 4 members gets up to 30 seconds to take pictures with Bluey & Bingo!

    Important Reminders:

    - No hugging. Fore safety of everyone, hugging of the mascots are not allowed.
    - Stay in line. If you leave, you’ll have to go to the back when you return.
    - Share the fun! tag @edamama.ph and use #bluey and #bingo when posting your photos!

    Thank you for your understanding and cooperation.
    Enjoy your time meeting Bluey and Bingo!

    See full mechanics.

  • Mechanics:

    • How to earn a raffle entry:

    Terms & Conditions:

    • Only transactions made from participating merchants are eligible for raffle entries. Food concessionaires not included.

    • Raffle entries are based on the customer’s cumulative spend during the event duration. 

    Raffle tickets may only be claimed during the event period. March 7-9, 2025  at SM Megamall, Megatrade Halls 2&3.

  • edamama will draw the winners on March 14, 2025. 

    The winners will be announced on:

  • edamama's New Mama Expo is the Philippines' largest independent parenting event. Our New Mama Expo is back in its 4th year showcasing the best brands at the best prices, expert talks and classes, fun activities for the family and all the latest innovations in belly, baby and beyond.

  • The New Mama Expo is FREE. Pre-register for more perks or you can walk-in and register at the event.

  • Your pre-registration confirmation and QR code have been sent to your registered email. If you don’t see it, check your spam folder.

    You can also find your QR code in the edamama App! Just ensure your app is updated, go to your Profile Page, and look under “My Referral Code."

  • If you are attending as a group/family, only one (1) member needs to pre-register.

    One-time registration if the customer is attending multiple days.

  • Yes! Any member attending just needs to present the email confirmation with QR code at the event or you may register at the venue.

  • No, this is not possible. You will need a unique email address to register and get the QR code.

  • There will be 200+ loved and trusted brands participating in this event. Catch exclusive deals at up to 85% off from mama approved brands. Full brand list can be found in the Brands and Deals section of this website!

  • edamama New Mama Expo will run for three days: March 7-9, 2025  | 10am to 9pm

  • Merchant Booths

    GCash, Maya, Other e-wallets, all major debit & credit cards are accepted.

    Centralized Cashier

    Cash and installment payment are accepted such as:

    • BPI - 0% up to 3 months; regular installment up to 24 mos

    • BDO - 0% up to 3 months; regular installment up to 36 mos

    • Eastwest, Unionbank/Citibank, Bank of Commerce - 0% up to 3 months

    • HSBC & Chinabank - 0% up to 6 months

    • BillEase

  • Purchase from March 7-9, 2025 with a *minimum spend of at least P5,000 worth of products at New Mama Expo 2025 from 10:00 AM to 9:00 PM daily at the SM Megamall, Megatrade Halls 2&3.

    Only transactions made from participating merchants are eligible for Loot Bag redemption, food concessionaires are not included. Customers also must have the edamama app downloaded to be eligible for the loot bag.

  • You can expect assorted bath & body supplies, kids accessories, food & nutrition items and mama & baby essentials up to P1,000 in value. Please note, contents of the loot bag may vary.

  • Shop at least P5,000 worth of items in edamama, Bean or Anko booths.

Frequently Asked Questions